Greg and Amy Baker with their children. (Photo provided)
Wednesday, April 30, 2025 | Aaron Martin
WEST LAFAYETTE, Ind. — Purdue University has received a $20 million commitment from Greg (BS, Pharmacy ’99) and Amy Baker to support research in a new center within the College of Pharmacy. The facility will be called the Center for Health Analytics and Therapeutic Intelligence.
This commitment represents one of the largest research gifts in the history of the college, which was established in 1884.
“We are ever grateful to Greg and Amy Baker for their generous gift on 2025 Purdue Day of Giving and a transformative advancement of the ‘Victories & Heroes’ campaign. It has the power to both elevate the university’s research and improve the health and well-being of people everywhere,” said Purdue President Mung Chiang. “The College of Pharmacy has been central to Purdue’s mission of excellence at scale — driving world-class innovation, preparing tomorrow’s health care leaders, and serving communities across Indiana and beyond. Thanks to the support of industry leaders like the Bakers and through the One Health strategic initiative, we’re building a future where Boilermaker breakthroughs transform lives.”
The Center for Health Analytics and Therapeutic Intelligence will leverage real-world data, artificial intelligence and advanced analytics to revolutionize the way medications are studied, evaluated and applied — driving smarter, more equitable and optimized therapeutic decisions for individuals and populations.
Additional giving opportunities will soon be available within the center. These include the naming of the center itself and its director position.
“The Bakers share Purdue’s bold vision for reimagining health care, and this foundational commitment will strengthen the vital role our university plays as we seek to continuously improve patient outcomes,” said Eric Barker, Purdue’s vice president for health affairs and the Jeannie and Jim Chaney Dean of Pharmacy. “The new center will become a cornerstone of our college and the university’s One Health initiative as we intensify our efforts to tackle health care challenges head-on through research. We are honored to have their support.”
Greg Baker is founder and CEO of AffirmedRx, a pharmacy benefit management (PBM) company based in Louisville, Kentucky. PBMs are companies that manage prescription drug benefits on behalf of health insurers and employers.
After spending more than 20 years as a pharmacist, Baker formed AffirmedRx in 2021 because he believed the established PBM system could be improved to help more Americans live better lives through affordable medications. AffirmedRx, which is Purdue’s chosen PBM, focuses on transparency and patient-centric care, contrasting with traditional PBMs by passing 100% of rebates to clients.
Amy Baker, also a longtime pharmacist, is CEO of JustifyRx Collective, a separate PBM founded in Louisville in 2024. She previously served as vice president for pharmacy networks and clinical integration at AffirmedRx, and the companies share similar goals and core values. Both organizations are also public benefit corporations — a rarity in the PBM industry — meaning they are committed to generating social and public good while operating in a responsible and sustainable manner.
“As a third-generation Purdue alumnus, I know this university has shaped my family, and our investment is one way we hope will shape the future for the College of Pharmacy and One Health,” Greg Baker said. “We believe in the university’s power to lead and, most importantly, we believe in the people leading our passions. Eric Barker as well as Dan Bolsen and John Dinkens from the Purdue for Life Foundation have earned our trust through their vision and values. That’s why my family is all-in on this center.”
The Bakers were also eager to align their contribution with Purdue Day of Giving, the university’s annual social media-driven fundraising effort, which they have been following for many years.
Julie Dussliere, president and CEO of the Purdue for Life Foundation, said, “We are humbled by the incredible generosity of Greg and Amy Baker, and their decision to give on Purdue Day of Giving adds special meaning to an important event. Gifts like theirs galvanize the Purdue community — alumni, students and friends alike — around a shared purpose. This is a powerful reminder of what it means to be a Boilermaker.”
About Purdue University
Purdue University is a public research university leading with excellence at scale. Ranked among top 10 public universities in the United States, Purdue discovers, disseminates and deploys knowledge with a quality and at a scale second to none. More than 107,000 students study at Purdue across multiple campuses, locations and modalities, including more than 58,000 at our main campus in West Lafayette and Indianapolis. Committed to affordability and accessibility, Purdue’s main campus has frozen tuition 14 years in a row. See how Purdue never stops in the persistent pursuit of the next giant leap — including its comprehensive urban expansion, the Mitch Daniels School of Business, Purdue Computes and the One Health initiative — at https://www.purdue.edu/president/strategic-initiatives.
About the Purdue for Life Foundation
The Purdue for Life Foundation helps friends and alumni of Purdue University stay connected, get involved and give back. Created on March 11, 2020, the foundation deepens alumni ties to Purdue, drives and coordinates all alumni-related activities across the Purdue family’s postgraduation lives and works with alumni and friends to garner support for the university. Our organization combines the alumni engagement function of the Purdue Alumni Association and the University Development Office, and it includes President’s Council and the John Purdue Club, as well as alumni lifelong learning programs and on-campus residential opportunities. Learn more at https://purdueforlife.org/.
